Head to head
Wellness franchise brand comparisons
28 head-to-head comparisons, each built on figures the brands disclose in their own Franchise Disclosure Documents: total investment from Item 7, the full fee stack, and Item 19 gross sales with the sample size behind every average.
We compare every pair within a concept category, plus cross-category pairs where two brands genuinely compete for the same buyer's capital. Where a brand discloses no usable revenue figure, the comparison says so rather than filling the gap with a number we cannot source.
Massage & skincare
Massage Envy vs Hand & Stone
$900k vs $725k midpoint investment · 6% vs 5% yr 1, then 6% royalty
Average gross sales $1.14M across 187 units against $1.39M across 502.
Massage Envy vs European Wax Center
$900k vs $582k midpoint investment · 6% vs 6% royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
Hand & Stone vs European Wax Center
$725k vs $582k midpoint investment · 5% yr 1, then 6% vs 6% royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
Massage Envy vs Elements Massage
$900k vs $833k midpoint investment · 6% vs 6% royalty
Average gross sales $1.14M across 187 units against $981k across 234.
Hand & Stone vs Elements Massage
$725k vs $833k midpoint investment · 5% yr 1, then 6% vs 6% royalty
Average gross sales $1.39M across 502 units against $981k across 234.
Fitness & movement
Club Pilates vs Pure Barre
$612k vs $472k midpoint investment · 8% vs 7% royalty
Average gross sales $984k across 849 units against $369k across 599.
Club Pilates vs StretchLab
$612k vs $440k midpoint investment · 8% vs 8% royalty
Average gross sales $984k across 849 units against $556k across 417.
StretchLab vs Pure Barre
$440k vs $472k midpoint investment · 8% vs 7% royalty
Average gross sales $556k across 417 units against $369k across 599.
StretchLab vs Stretch Zone
$440k vs $229k midpoint investment · 8% vs 7% (min $900/mo) royalty
Average gross sales $556k across 417 units against $328k across 293.
Club Pilates vs Orangetheory Fitness
$612k vs $1.10M midpoint investment · 8% vs 8% royalty
Average gross sales $984k across 849 units against $857k across 1,256.
Orangetheory Fitness vs Anytime Fitness
$1.10M vs $722k midpoint investment · 8% vs $842/mo flat royalty
Average gross sales $857k across 1,256 units against $447k across 1,683.
Planet Fitness vs Anytime Fitness
$3.37M vs $722k midpoint investment · 7% of membership fees vs $842/mo flat royalty
Average gross sales $1.87M across 2,197 units against $447k across 1,683.
Burn Boot Camp vs Orangetheory Fitness
$464k vs $1.10M midpoint investment · 6% vs 8% royalty
Average gross sales $681k across 278 units against $857k across 1,256.
Burn Boot Camp vs Club Pilates
$464k vs $612k midpoint investment · 6% vs 8% royalty
Average gross sales $681k across 278 units against $984k across 849.
Club Pilates vs YogaSix
$612k vs $678k midpoint investment · 8% vs 7% royalty
Average gross sales $984k across 849 units against $489k across 162.
YogaSix vs Pure Barre
$678k vs $472k midpoint investment · 7% vs 7% royalty
Average gross sales $489k across 162 units against $369k across 599.
Recovery & wellness
Restore Hyper Wellness vs iCRYO
$1.05M vs $840k midpoint investment · 7% vs 6% royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
Restore Hyper Wellness vs Perspire Sauna Studio
$1.05M vs $778k midpoint investment · 7% vs 7% (min $600/mo) royalty
Average gross sales $912k across 198 units against $506k across 44.
Restore Hyper Wellness vs SWTHZ
$1.05M vs $973k midpoint investment · 7% vs 6–8% by studio age royalty
Average gross sales $912k across 198 units against $574k across 13.
iCRYO vs Perspire Sauna Studio
$840k vs $778k midpoint investment · 6% vs 7% (min $600/mo) royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
iCRYO vs SWTHZ
$840k vs $973k midpoint investment · 6% vs 6–8% by studio age royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
Perspire Sauna Studio vs SWTHZ
$778k vs $973k midpoint investment · 7% (min $600/mo) vs 6–8% by studio age royalty
Average gross sales $506k across 44 units against $574k across 13.
Beauty & grooming
Across categories
Amazing Lash Studio vs European Wax Center
$592k vs $582k midpoint investment · 6% vs 6% royalty
One of these brands discloses no usable Item 19 revenue figure — the comparison explains what that leaves you able to underwrite.
The Joint Chiropractic vs Massage Envy
$394k vs $900k midpoint investment · 7% (min $700/mo) vs 6% royalty
Average gross sales $570k across 785 units against $1.14M across 187.
The Joint Chiropractic vs StretchLab
$394k vs $440k midpoint investment · 7% (min $700/mo) vs 8% royalty
Average gross sales $570k across 785 units against $556k across 417.
Club Pilates vs Massage Envy
$612k vs $900k midpoint investment · 8% vs 6% royalty
Average gross sales $984k across 849 units against $1.14M across 187.
Club Pilates vs Restore Hyper Wellness
$612k vs $1.05M midpoint investment · 8% vs 7% royalty
Average gross sales $984k across 849 units against $912k across 198.
Prefer to see every brand at once? The sortable cost comparison table ranks all of them on investment, revenue, return on capital, and quartile spread.