Franchise brand comparison
iCRYO vs Perspire Sauna Studio
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2023 for iCRYO, 2025 for Perspire Sauna Studio. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
Perspire discloses $506,200 average gross sales across 44 studios; the 2023 iCRYO FDD we reviewed carried no comparable figure, so only one side here can be underwritten from disclosure. iCRYO starts cheaper at $474,500 against Perspire's $565,538, but its range runs wider — up to $1,205,000 — so the midpoint gap narrows to about $62,000. iCRYO's fee load is lighter: 6% royalty plus 1% brand fund, against Perspire's 7% with a $600-a-month floor plus 2%. Perspire is the simpler operation, with one modality, no nitrogen handling, and correspondingly lighter staff training and liability exposure. Also mind the vintages: Perspire's figures come from a 2025 FDD and iCRYO's from 2023.
Side by side
| Measure | iCRYO | Perspire Sauna Studio |
|---|---|---|
| Concept category | Recovery & wellness | Recovery & wellness |
| FDD year | 2023 | 2025 |
| Total investment (Item 7) | $474,500–$1,205,000midpoint $839,750 | $565,538–$989,638midpoint $777,588 |
| Initial franchise fee | $49,500 | $50,000 |
| Royalty | 6% | 7% (min $600/mo) |
| Brand fund | 1% | 2% |
| Local advertising | None disclosed separately | None disclosed separately |
| Average gross sales (Item 19) | Not disclosedno comparable figure in the 2023 FDD reviewed | $506,20044 units — franchised studios, FY2024 |
| Median gross sales | Not disclosed | $490,518 |
| Top quartile | Not disclosed | $733,618 |
| Bottom quartile | Not disclosed | $351,893 |
| Revenue ÷ investment | — | 0.65x |
| Quartile spread | — | 2.1x |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. iCRYO discloses a total initial investment of $474,500 to $1,205,000 in its 2023 FDD, a midpoint of $839,750, with an initial franchise fee of $49,500. Perspire Sauna Studio discloses a total initial investment of $565,538 to $989,638 in its 2025 FDD, a midpoint of $777,588, with an initial franchise fee of $50,000.
Revenue is Item 19, and the unit count matters as much as the figure. iCRYO discloses no Item 19 figure we can use (no comparable figure in the 2023 FDD reviewed). Perspire Sauna Studio reports average gross sales of $506,200 and a median of $490,518 across 44 units (franchised studios, FY2024).
Full review
iCRYO
Cost, fees, and Item 19 revenue, reviewed against the 2023 FDD.
Full review
Perspire Sauna Studio
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- iCRYO vs Perspire Sauna Studio: which is the better franchise?
- Perspire discloses $506,200 average gross sales across 44 studios; the 2023 iCRYO FDD we reviewed carried no comparable figure, so only one side here can be underwritten from disclosure. iCRYO starts cheaper at $474,500 against Perspire's $565,538, but its range runs wider — up to $1,205,000 — so the midpoint gap narrows to about $62,000. iCRYO's fee load is lighter: 6% royalty plus 1% brand fund, against Perspire's 7% with a $600-a-month floor plus 2%. Perspire is the simpler operation, with one modality, no nitrogen handling, and correspondingly lighter staff training and liability exposure. Also mind the vintages: Perspire's figures come from a 2025 FDD and iCRYO's from 2023.
- How much does a iCRYO franchise cost compared to Perspire Sauna Studio?
- iCRYO discloses a total initial investment of $474,500 to $1,205,000 in its 2023 FDD, a midpoint of $839,750, with an initial franchise fee of $49,500. Perspire Sauna Studio discloses a total initial investment of $565,538 to $989,638 in its 2025 FDD, a midpoint of $777,588, with an initial franchise fee of $50,000.
- Does iCRYO or Perspire Sauna Studio generate more revenue?
- iCRYO discloses no Item 19 figure we can use (no comparable figure in the 2023 FDD reviewed). Perspire Sauna Studio reports average gross sales of $506,200 and a median of $490,518 across 44 units (franchised studios, FY2024). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for iCRYO and Perspire Sauna Studio?
- iCRYO charges a royalty of 6% and a brand fund contribution of 1%. Perspire Sauna Studio charges a royalty of 7% (min $600/mo) and a brand fund contribution of 2%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.