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Wellness Franchise Cost Comparison
Every figure here is disclosed in a brand's Franchise Disclosure Document, with the FDD year noted. Sort by what you actually care about — lowest entry cost, highest revenue, best return on capital, or the narrowest gap between a good location and a bad one.
9 of 11 brands publish a usable Item 19 revenue figure. Where a brand discloses nothing, or where we could not verify the basis behind a number circulating elsewhere, the table says so rather than guessing.
| Fees | |||||
|---|---|---|---|---|---|
| The Joint ChiropracticChiropractic · 2025 FDD | $245k–$543kmid $394,125 | $569,571785 units | 1.45x | 3.0x | 7% (min $700/mo) royaltyup to 3% brand fund |
| StretchLabFitness & movement · 2025 FDD | $269k–$610kmid $439,622 | $556,263417 units | 1.27x | 2.7x | 8% royalty2% brand fund · greater of $1,500/mo or 2% local |
| Pure BarreFitness & movement · 2025 FDD | $314k–$629kmid $471,878 | $368,588599 units | 0.78x | 3.0x | 7% royalty2% brand fund |
| European Wax CenterMassage & skincare · 2025 FDD | $328k–$837kmid $582,275 | Not disclosedbasis not verified — see review | — | — | 6% royalty3% brand fund |
| Club PilatesFitness & movement · 2025 FDD | $385k–$839kmid $612,053 | $984,270849 units | 1.61x | 1.9x | 8% royalty2% brand fund · greater of $1,500/mo or 2% local |
| iCRYORecovery & wellness · 2023 FDD | $475k–$1.21Mmid $839,750 | Not disclosedno comparable figure in the 2023 FDD reviewed | — | — | 6% royalty1% brand fund |
| Perspire Sauna StudioRecovery & wellness · 2025 FDD | $566k–$990kmid $777,588 | $506,20044 units | 0.65x | 2.1x | 7% (min $600/mo) royalty2% brand fund |
| Hand & StoneMassage & skincare · 2025 FDD | $579k–$872kmid $725,055 | $1,390,276502 units | 1.92x | — | 5% yr 1, then 6% royalty1% brand fund · 4% (min $400/wk) local |
| SWTHZRecovery & wellness · 2026 FDD | $632k–$1.31Mmid $972,950 | $573,76213 units | 0.59x | — | 6–8% by studio age royalty3% brand fund |
| Massage EnvyMassage & skincare · 2025 FDD | $719k–$1.08Mmid $900,175 | $1,137,964187 units | 1.26x | 3.0x | 6% royalty2% + 2% brand fund |
| Restore Hyper WellnessRecovery & wellness · 2025 FDD | $777k–$1.32Mmid $1,050,300 | $911,516198 units | 0.87x | 2.5x | 7% royalty2% brand fund |
Showing 11 of 11 brands. Revenue ÷ investment divides disclosed average gross sales by the midpoint of the Item 7 range. Quartile spread is top-quartile revenue divided by bottom-quartile, shown only where a brand publishes both.
How to read this table
Investment rangeis FDD Item 7 — the franchisor's own estimate of everything needed to open, from the franchise fee through build-out to a few months of working capital. The low end usually assumes second-generation space and a modest build; the high end assumes a raw shell in expensive retail.
Average gross sales is FDD Item 19, and the unit count next to it matters as much as the figure. An average across 849 studios is a description of a system; an average across 13 is a description of 13 locations. Note also that averages sit above medians almost everywhere here, meaning most owners earn less than the average.
Revenue ÷ investment divides disclosed average sales by the midpoint of the investment range. It is a measure of capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, which drives payback period at equivalent margins. It says nothing about what margin a concept actually runs.
Quartile spread divides top-quartile revenue by bottom-quartile. It is the single most useful number on this page and the one brand marketing never leads with: it tells you how much your outcome depends on site selection and operating skill rather than on the brand you pick.
Before you rely on any of this
FDDs are filed annually and figures move. Always request the current document from the franchisor and read Items 5, 6, 7 and 19 yourself — these are summaries to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by any brand listed here; see our disclosure policy.
Go deeper
- The written comparison — what the numbers mean, concept by concept.
- How to read Item 19 — what franchisors may and may not claim about earnings.
- ROI & payback calculator — run these figures against your own margin assumptions.
- Market explorer — check whether your market supports the revenue these averages assume.
Franchise brands compete on story. Their Franchise Disclosure Documents compete on numbers, and the numbers are the only part a regulator requires them to stand behind. This table puts the disclosed figures for the most-searched wellness brands side by side so the comparison is arithmetic rather than marketing.
Sorting matters more than any single ranking. The cheapest brand to open is not the one that earns most; the highest-revenue brand is not the most capital-efficient; and the brand with the best average may have the widest gap between its good and bad locations. Sort by each column in turn and the trade-offs become obvious.
Every figure cites the FDD year it came from, and every brand links to a full written review with the sample sizes behind its revenue disclosure. Where a brand publishes nothing usable, the table says so — an unexplained average is worse than an honest blank.
What the table calculates
Revenue ÷ investment = disclosed average gross sales ÷ the midpoint of the Item 7 range. Quartile spread = top-quartile average gross sales ÷ bottom-quartile average gross sales. Both are shown only where the brand discloses the underlying figures.
Related guide: Wellness franchise costs compared
Frequently asked questions
- Which wellness franchise has the lowest startup cost?
- The Joint Chiropractic has the lowest disclosed Item 7 range at $245,250 to $543,000, just below StretchLab at $269,019 to $610,224. Both are lighter builds than recovery-led concepts, which carry cryotherapy chambers, sauna suites or IV rooms.
- Which wellness franchise generates the most revenue?
- On disclosed average gross sales, Hand & Stone leads at $1,390,276 across 502 franchised spas, followed by Massage Envy at $1,137,964. Neither figure is profit — Item 19 discloses gross sales before fees, labor, rent and debt service.
- What is a good revenue-to-investment ratio for a franchise?
- Above 1.0x means a location generates more annual revenue than its midpoint build cost, which shortens payback at any given margin. Five brands in this table clear that bar, led by Hand & Stone at 1.92x. It is a capital-efficiency measure, not a profitability one.
- Why do some brands show no revenue figure?
- Franchisors are not required to make a financial performance representation, and some do not. In other cases a figure circulates in third-party summaries without a disclosed sample size, unit type or reporting year — we leave those blank rather than repeat a number we cannot source, because an average across 13 locations and one across 800 mean very different things.