Burn Boot Camp Franchise Cost & Review

Burn Boot Camp is a group strength-and-conditioning concept built around women-focused training camps and on-site childcare. It is worth reviewing not only for its economics, which are strong, but for something rarer: it tells you what its franchisees actually make.

What it costs

The midpoint of roughly $463,622 puts Burn Boot Camp near the cheaper end of our cost comparison — below Club Pilates, well below Orangetheory, and roughly in line with StretchLab.

The build is the reason. A Burn Boot Camp floor is open training space with functional equipment and a childcare room. There are no treadmills, no reformers, no plumbing-heavy recovery suites. The $60,000 franchise fee is high relative to that build cost, but the franchise fee is the smallest line item in any of these deals and rarely deserves to drive a decision.

What locations actually earn — including profit

The sample covers franchised outlets open the entire 2024 calendar year.

Then the part almost no franchisor publishes:

This is the most useful Item 19 in our entire comparison. Every other brand we have reviewed discloses gross sales and leaves you to guess at margin. Burn Boot Camp discloses both, which means you can evaluate the investment on something closer to the number that actually matters.

Two caveats before you lean on it. First, "net operating income" is a defined term in each FDD and is typically stated before owner compensation, debt service, and taxes — confirm the exact definition in the document rather than assuming it means take-home. Second, the median NOI of $94,645 sits well below the $114,287 average, so more than half of owners earn less than the average figure. That gap is the honest read.

The ratio that matters — and the one you can only calculate here

Against a midpoint investment of about $463,622, average gross revenue of $680,997 gives a revenue-to-investment ratio of roughly 1.47x — third strongest in our comparison, behind only Hand & Stone and Club Pilates.

But because NOI is disclosed, we can go a step further than any other brand allows. Average NOI of $114,287 against the same $463,622 midpoint is roughly a 24.7% annual return on invested capital, before debt service — implying a payback period around four years at average performance.

That is a genuinely attractive figure, and it is worth pausing on why you cannot compute the equivalent for Orangetheory or Club Pilates. Those brands publish revenue only. A high revenue-to-investment ratio at an unknown margin tells you much less than a modest one at a disclosed margin. Run your own version against local rent and wages in the ROI and payback calculator.

The ramp data is the other gift

Most franchisors will tell you a location takes "12 to 18 months to mature" and leave it there. Burn Boot Camp shows it: a first-year outlet averages $534,476 in revenue and $66,078 in NOI, against $697,557 and $121,229 for a mature one.

That means a new owner should plan for roughly 77% of mature revenue and 55% of mature profit in year one. Underwrite your loan against the first-year figure, not the system average — this is exactly the modelling error that sinks under-capitalized franchisees, and Burn Boot Camp has handed you the numbers to avoid it.

One oddity worth noting: three-year outlets show slightly higher average NOI ($124,448) than mature ones ($121,229) despite lower revenue. With only 19 outlets in that cohort, this is likely small-sample noise rather than a real pattern — but it is a reasonable question to put to the franchisor.

The fee load is light

At 6% royalty plus 2% brand fund, roughly 8% combined, Burn Boot Camp charges less than most boutique fitness brands — against Club Pilates at about 12% and Orangetheory at about 14.5%. There is no separate local advertising floor of the kind that makes Orangetheory expensive for weak locations.

Watch the brand fund clause: the franchisor may raise it from 2% to 3%, which would take the combined load to 9%. Ask what it has actually been over the past five years.

Who this fits

Burn Boot Camp suits an owner-operator who will be present and community-facing — the model depends heavily on trainer relationships and member community, and the childcare offer makes it strongly dependent on serving a specific local demographic well. Check that demographic exists in your trade area with the market explorer before anything else.

It fits poorly for a passive investor. The disclosed NOI is attractive precisely because these are hands-on businesses, and the first-year cohort figures show what the ramp costs before that pays off.

Before you sign

Confirm the FDD's exact definition of net operating income — whether it deducts owner compensation, and whether it includes rent at market. Read Item 19 in the actual FDD rather than a summary, and work the due diligence checklist. Validate with owners in the one- and two-year cohorts, not just mature ones; they will tell you what the ramp actually felt like.

Sources

• Franchise Chatter — Burn Boot Camp 2026 review
• 1851 Franchise — Burn Boot Camp costs, fees, profit and data

Frequently asked questions

How much does a Burn Boot Camp franchise cost?

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The 2025 FDD discloses a total initial investment of $281,899 to $645,344, including a $60,000 initial franchise fee. The midpoint is roughly $463,600, which places it among the lower-cost fitness concepts we have reviewed.

How much revenue does a Burn Boot Camp location generate?

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The 2025 FDD reports average gross revenue of $680,997 and a median of $638,290 across 278 franchised outlets open the entire 2024 calendar year. By cohort, mature outlets of four or more years averaged $697,557 and first-year outlets averaged $534,476.

Does Burn Boot Camp disclose profit?

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Yes, and almost uniquely. Its Item 19 reports average net operating income of $114,287 and a median of $94,645 alongside gross revenue — roughly a 16.8% average margin. Nearly every other wellness franchise discloses gross sales only. Note that net operating income is typically stated before owner compensation, debt service, and taxes, so confirm exactly what the FDD's definition includes.

What are Burn Boot Camp's ongoing fees?

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A 6% royalty on gross revenues plus a 2% brand fund contribution, which the franchisor may increase to 3%. At roughly 8% combined, that is a lighter load than most boutique fitness brands — Club Pilates runs about 12% and Orangetheory about 14.5%.