Franchise brand comparison
Burn Boot Camp vs Club Pilates
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for Burn Boot Camp, 2025 for Club Pilates. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
Two of the more capital-efficient fitness concepts we have reviewed, and closer than the revenue figures suggest. Club Pilates discloses substantially more revenue — $984,270 across 849 studios against $680,997 across 278 — and edges Burn Boot Camp on capital efficiency, 1.61x against 1.47x. It also publishes quartiles, and its 1.90x spread is the tightest in our data. Burn Boot Camp costs about $148,000 less at the midpoint, carries a lighter fee load at roughly 8% against Club Pilates' 12%, and discloses what neither Club Pilates nor any other brand here will: net operating income of $114,287 average against $680,997 of revenue. It also publishes performance by cohort age, showing a first-year outlet at $534,476 — real ramp data for underwriting your first year rather than the system average. The operating models differ too: reformer classes need certified instructors and equipment, while Burn Boot Camp runs on trainer-led group camps and an on-site childcare offer that ties it tightly to a specific local demographic.
Side by side
| Measure | Burn Boot Camp | Club Pilates |
|---|---|---|
| Concept category | Fitness & movement | Fitness & movement |
| FDD year | 2025 | 2025 |
| Total investment (Item 7) | $281,899–$645,344midpoint $463,622 | $385,048–$839,058midpoint $612,053 |
| Initial franchise fee | $60,000 | $65,000 |
| Royalty | 6% | 8% |
| Brand fund | 2% (may rise to 3%) | 2% |
| Local advertising | None disclosed separately | greater of $1,500/mo or 2% |
| Average gross sales (Item 19) | $680,997278 units — franchised outlets open the entire 2024 calendar year; also discloses net operating income | $984,270849 units — studios open the full 2024 calendar year |
| Median gross sales | $638,290 | $969,022 |
| Top quartile | Not disclosed | $1,305,116 |
| Bottom quartile | Not disclosed | $686,457 |
| Revenue ÷ investment | 1.47x | 1.61x |
| Quartile spread | — | 1.9x |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. Burn Boot Camp discloses a total initial investment of $281,899 to $645,344 in its 2025 FDD, a midpoint of $463,622, with an initial franchise fee of $60,000. Club Pilates discloses a total initial investment of $385,048 to $839,058 in its 2025 FDD, a midpoint of $612,053, with an initial franchise fee of $65,000.
Revenue is Item 19, and the unit count matters as much as the figure. Burn Boot Camp reports average gross sales of $680,997 and a median of $638,290 across 278 units (franchised outlets open the entire 2024 calendar year; also discloses net operating income). Club Pilates reports average gross sales of $984,270 and a median of $969,022 across 849 units (studios open the full 2024 calendar year).
Return on capital divides disclosed average sales by the midpoint investment. Burn Boot Camp returns 1.47x and Club Pilates returns 1.61x. This measures capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, and says nothing about the margin either concept actually runs.
Full review
Burn Boot Camp
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
Club Pilates
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- Burn Boot Camp vs Club Pilates: which is the better franchise?
- Two of the more capital-efficient fitness concepts we have reviewed, and closer than the revenue figures suggest. Club Pilates discloses substantially more revenue — $984,270 across 849 studios against $680,997 across 278 — and edges Burn Boot Camp on capital efficiency, 1.61x against 1.47x. It also publishes quartiles, and its 1.90x spread is the tightest in our data. Burn Boot Camp costs about $148,000 less at the midpoint, carries a lighter fee load at roughly 8% against Club Pilates' 12%, and discloses what neither Club Pilates nor any other brand here will: net operating income of $114,287 average against $680,997 of revenue. It also publishes performance by cohort age, showing a first-year outlet at $534,476 — real ramp data for underwriting your first year rather than the system average. The operating models differ too: reformer classes need certified instructors and equipment, while Burn Boot Camp runs on trainer-led group camps and an on-site childcare offer that ties it tightly to a specific local demographic.
- How much does a Burn Boot Camp franchise cost compared to Club Pilates?
- Burn Boot Camp discloses a total initial investment of $281,899 to $645,344 in its 2025 FDD, a midpoint of $463,622, with an initial franchise fee of $60,000. Club Pilates discloses a total initial investment of $385,048 to $839,058 in its 2025 FDD, a midpoint of $612,053, with an initial franchise fee of $65,000.
- Does Burn Boot Camp or Club Pilates generate more revenue?
- Burn Boot Camp reports average gross sales of $680,997 and a median of $638,290 across 278 units (franchised outlets open the entire 2024 calendar year; also discloses net operating income). Club Pilates reports average gross sales of $984,270 and a median of $969,022 across 849 units (studios open the full 2024 calendar year). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for Burn Boot Camp and Club Pilates?
- Burn Boot Camp charges a royalty of 6% and a brand fund contribution of 2% (may rise to 3%). Club Pilates charges a royalty of 8% and a brand fund contribution of 2%, plus a local advertising obligation of greater of $1,500/mo or 2%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.