Franchise brand comparison
Burn Boot Camp vs Orangetheory Fitness
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for Burn Boot Camp, 2025 for Orangetheory Fitness. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
Burn Boot Camp is the better-documented investment, and on the disclosed figures the better one. It costs far less to open — a $463,622 midpoint against Orangetheory's $1,099,391 — and returns 1.47x capital efficiency against 0.78x. Its fee load is roughly 8% against Orangetheory's 14.5%, with no local advertising floor. Most importantly, Burn Boot Camp is the only brand in our comparison that discloses net operating income: $114,287 average and $94,645 median, roughly a 16.8% margin, which means you can evaluate it on something closer to profit rather than guessing at margin from gross sales. Orangetheory's advantages are scale and revenue: $857,377 average across 1,256 studios against $680,997 across 278, a far larger and more established system, with quartile detail Burn Boot Camp does not publish. If you want the bigger brand and the bigger top line, Orangetheory. If you want the investment you can actually underwrite, Burn Boot Camp.
Side by side
| Measure | Burn Boot Camp | Orangetheory Fitness |
|---|---|---|
| Concept category | Fitness & movement | Fitness & movement |
| FDD year | 2025 | 2025 |
| Total investment (Item 7) | $281,899–$645,344midpoint $463,622 | $821,622–$1,377,160midpoint $1,099,391 |
| Initial franchise fee | $60,000 | $59,950 |
| Royalty | 6% | 8% |
| Brand fund | 2% (may rise to 3%) | 3% |
| Local advertising | None disclosed separately | greater of $2,500/mo or 2% |
| Average gross sales (Item 19) | $680,997278 units — franchised outlets open the entire 2024 calendar year; also discloses net operating income | $857,3771,256 units — franchised studios operating the entirety of 2024 |
| Median gross sales | $638,290 | $807,976 |
| Top quartile | Not disclosed | $1,286,123 |
| Bottom quartile | Not disclosed | $512,572 |
| Revenue ÷ investment | 1.47x | 0.78x |
| Quartile spread | — | 2.5x |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. Burn Boot Camp discloses a total initial investment of $281,899 to $645,344 in its 2025 FDD, a midpoint of $463,622, with an initial franchise fee of $60,000. Orangetheory Fitness discloses a total initial investment of $821,622 to $1,377,160 in its 2025 FDD, a midpoint of $1,099,391, with an initial franchise fee of $59,950.
Revenue is Item 19, and the unit count matters as much as the figure. Burn Boot Camp reports average gross sales of $680,997 and a median of $638,290 across 278 units (franchised outlets open the entire 2024 calendar year; also discloses net operating income). Orangetheory Fitness reports average gross sales of $857,377 and a median of $807,976 across 1,256 units (franchised studios operating the entirety of 2024).
Return on capital divides disclosed average sales by the midpoint investment. Burn Boot Camp returns 1.47x and Orangetheory Fitness returns 0.78x. This measures capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, and says nothing about the margin either concept actually runs.
Full review
Burn Boot Camp
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
Orangetheory Fitness
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- Burn Boot Camp vs Orangetheory Fitness: which is the better franchise?
- Burn Boot Camp is the better-documented investment, and on the disclosed figures the better one. It costs far less to open — a $463,622 midpoint against Orangetheory's $1,099,391 — and returns 1.47x capital efficiency against 0.78x. Its fee load is roughly 8% against Orangetheory's 14.5%, with no local advertising floor. Most importantly, Burn Boot Camp is the only brand in our comparison that discloses net operating income: $114,287 average and $94,645 median, roughly a 16.8% margin, which means you can evaluate it on something closer to profit rather than guessing at margin from gross sales. Orangetheory's advantages are scale and revenue: $857,377 average across 1,256 studios against $680,997 across 278, a far larger and more established system, with quartile detail Burn Boot Camp does not publish. If you want the bigger brand and the bigger top line, Orangetheory. If you want the investment you can actually underwrite, Burn Boot Camp.
- How much does a Burn Boot Camp franchise cost compared to Orangetheory Fitness?
- Burn Boot Camp discloses a total initial investment of $281,899 to $645,344 in its 2025 FDD, a midpoint of $463,622, with an initial franchise fee of $60,000. Orangetheory Fitness discloses a total initial investment of $821,622 to $1,377,160 in its 2025 FDD, a midpoint of $1,099,391, with an initial franchise fee of $59,950.
- Does Burn Boot Camp or Orangetheory Fitness generate more revenue?
- Burn Boot Camp reports average gross sales of $680,997 and a median of $638,290 across 278 units (franchised outlets open the entire 2024 calendar year; also discloses net operating income). Orangetheory Fitness reports average gross sales of $857,377 and a median of $807,976 across 1,256 units (franchised studios operating the entirety of 2024). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for Burn Boot Camp and Orangetheory Fitness?
- Burn Boot Camp charges a royalty of 6% and a brand fund contribution of 2% (may rise to 3%). Orangetheory Fitness charges a royalty of 8% and a brand fund contribution of 3%, plus a local advertising obligation of greater of $2,500/mo or 2%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.