Franchise brand comparison
Orangetheory Fitness vs Anytime Fitness
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for Orangetheory Fitness, 2026 for Anytime Fitness. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
A choice between two opposite fitness models, and the fee structures matter more than the revenue gap. Orangetheory discloses nearly twice the revenue — $857,377 against $446,814 — but costs about $377,000 more at the midpoint and charges a percentage-based load of roughly 14.5%. Anytime Fitness charges flat monthly fees, $842 royalty plus $900 brand fund, about $20,904 a year regardless of sales. At each brand's average revenue, Orangetheory franchisees pay roughly $124,300 a year in fees against Anytime Fitness's $20,904 — a difference of about $103,000 annually. Capital efficiency favors Orangetheory at 0.78x against 0.62x, and its Item 19 publishes quartiles where Anytime Fitness publishes neither a median nor a distribution across a range running from $90,337 to $2,048,737. Practically: Orangetheory is a coached, staff-heavy business needing density and premium pricing; Anytime Fitness is a 24/7 keycard gym that runs on minimal labor and works in smaller markets. The flat fee rewards operators who outperform and punishes weak sites without mercy.
Side by side
| Measure | Orangetheory Fitness | Anytime Fitness |
|---|---|---|
| Concept category | Fitness & movement | Fitness & movement |
| FDD year | 2025 | 2026 |
| Total investment (Item 7) | $821,622–$1,377,160midpoint $1,099,391 | $539,329–$905,482midpoint $722,406 |
| Initial franchise fee | $59,950 | $42,500 |
| Royalty | 8% | $842/mo flat |
| Brand fund | 3% | $900/mo flat |
| Local advertising | greater of $2,500/mo or 2% | None disclosed separately |
| Average gross sales (Item 19) | $857,3771,256 units — franchised studios operating the entirety of 2024 | $446,8141,683 units — franchised centers open the entire 12 months ended 2/28/2026; no median or quartiles disclosed |
| Median gross sales | $807,976 | Not disclosed |
| Top quartile | $1,286,123 | Not disclosed |
| Bottom quartile | $512,572 | Not disclosed |
| Revenue ÷ investment | 0.78x | 0.62x |
| Quartile spread | 2.5x | — |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. Orangetheory Fitness discloses a total initial investment of $821,622 to $1,377,160 in its 2025 FDD, a midpoint of $1,099,391, with an initial franchise fee of $59,950. Anytime Fitness discloses a total initial investment of $539,329 to $905,482 in its 2026 FDD, a midpoint of $722,406, with an initial franchise fee of $42,500.
Revenue is Item 19, and the unit count matters as much as the figure. Orangetheory Fitness reports average gross sales of $857,377 and a median of $807,976 across 1,256 units (franchised studios operating the entirety of 2024). Anytime Fitness reports average gross sales of $446,814 across 1,683 units (franchised centers open the entire 12 months ended 2/28/2026; no median or quartiles disclosed).
Return on capital divides disclosed average sales by the midpoint investment. Orangetheory Fitness returns 0.78x and Anytime Fitness returns 0.62x. This measures capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, and says nothing about the margin either concept actually runs.
Full review
Orangetheory Fitness
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
Anytime Fitness
Cost, fees, and Item 19 revenue, reviewed against the 2026 FDD.
Frequently asked
- Orangetheory Fitness vs Anytime Fitness: which is the better franchise?
- A choice between two opposite fitness models, and the fee structures matter more than the revenue gap. Orangetheory discloses nearly twice the revenue — $857,377 against $446,814 — but costs about $377,000 more at the midpoint and charges a percentage-based load of roughly 14.5%. Anytime Fitness charges flat monthly fees, $842 royalty plus $900 brand fund, about $20,904 a year regardless of sales. At each brand's average revenue, Orangetheory franchisees pay roughly $124,300 a year in fees against Anytime Fitness's $20,904 — a difference of about $103,000 annually. Capital efficiency favors Orangetheory at 0.78x against 0.62x, and its Item 19 publishes quartiles where Anytime Fitness publishes neither a median nor a distribution across a range running from $90,337 to $2,048,737. Practically: Orangetheory is a coached, staff-heavy business needing density and premium pricing; Anytime Fitness is a 24/7 keycard gym that runs on minimal labor and works in smaller markets. The flat fee rewards operators who outperform and punishes weak sites without mercy.
- How much does a Orangetheory Fitness franchise cost compared to Anytime Fitness?
- Orangetheory Fitness discloses a total initial investment of $821,622 to $1,377,160 in its 2025 FDD, a midpoint of $1,099,391, with an initial franchise fee of $59,950. Anytime Fitness discloses a total initial investment of $539,329 to $905,482 in its 2026 FDD, a midpoint of $722,406, with an initial franchise fee of $42,500.
- Does Orangetheory Fitness or Anytime Fitness generate more revenue?
- Orangetheory Fitness reports average gross sales of $857,377 and a median of $807,976 across 1,256 units (franchised studios operating the entirety of 2024). Anytime Fitness reports average gross sales of $446,814 across 1,683 units (franchised centers open the entire 12 months ended 2/28/2026; no median or quartiles disclosed). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for Orangetheory Fitness and Anytime Fitness?
- Orangetheory Fitness charges a royalty of 8% and a brand fund contribution of 3%, plus a local advertising obligation of greater of $2,500/mo or 2%. Anytime Fitness charges a royalty of $842/mo flat and a brand fund contribution of $900/mo flat.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.