Franchise brand comparison
Club Pilates vs StretchLab
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for Club Pilates, 2025 for StretchLab. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
Both are Xponential Fitness brands with identical terms — 8% royalty, 2% brand fund, and local advertising of the greater of $1,500 a month or 2% of prior-month sales — so this is a concept decision, not a contract one. StretchLab is roughly $172,000 cheaper at the midpoint and needs less space and no reformer fleet. Club Pilates discloses substantially more revenue: $984,270 across 849 studios against StretchLab's $556,263 across 417, which is 1.61x capital efficiency against 1.27x. Club Pilates is also the more consistent system, with a 1.90x quartile spread against StretchLab's 2.69x. StretchLab's case is the lower capital at risk and a one-on-one model that is simpler to staff; Club Pilates' case is that the larger investment has, on the largest sample in our data, produced proportionally more revenue.
Side by side
| Measure | Club Pilates | StretchLab |
|---|---|---|
| Concept category | Fitness & movement | Fitness & movement |
| FDD year | 2025 | 2025 |
| Total investment (Item 7) | $385,048–$839,058midpoint $612,053 | $269,019–$610,224midpoint $439,622 |
| Initial franchise fee | $65,000 | $65,000 |
| Royalty | 8% | 8% |
| Brand fund | 2% | 2% |
| Local advertising | greater of $1,500/mo or 2% | greater of $1,500/mo or 2% |
| Average gross sales (Item 19) | $984,270849 units — studios open the full 2024 calendar year | $556,263417 units — qualified studios, FY2024 |
| Median gross sales | $969,022 | Not disclosed |
| Top quartile | $1,305,116 | $842,342 |
| Bottom quartile | $686,457 | $312,680 |
| Revenue ÷ investment | 1.61x | 1.27x |
| Quartile spread | 1.9x | 2.7x |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. Club Pilates discloses a total initial investment of $385,048 to $839,058 in its 2025 FDD, a midpoint of $612,053, with an initial franchise fee of $65,000. StretchLab discloses a total initial investment of $269,019 to $610,224 in its 2025 FDD, a midpoint of $439,622, with an initial franchise fee of $65,000.
Revenue is Item 19, and the unit count matters as much as the figure. Club Pilates reports average gross sales of $984,270 and a median of $969,022 across 849 units (studios open the full 2024 calendar year). StretchLab reports average gross sales of $556,263 across 417 units (qualified studios, FY2024).
Return on capital divides disclosed average sales by the midpoint investment. Club Pilates returns 1.61x and StretchLab returns 1.27x. This measures capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, and says nothing about the margin either concept actually runs.
Quartile spread divides top-quartile revenue by bottom-quartile: 1.9x for Club Pilates and 2.7x for StretchLab. It is the number brand marketing never leads with, because it measures how much of your outcome depends on site selection and operating skill rather than on which brand you sign.
Full review
Club Pilates
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
StretchLab
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- Club Pilates vs StretchLab: which is the better franchise?
- Both are Xponential Fitness brands with identical terms — 8% royalty, 2% brand fund, and local advertising of the greater of $1,500 a month or 2% of prior-month sales — so this is a concept decision, not a contract one. StretchLab is roughly $172,000 cheaper at the midpoint and needs less space and no reformer fleet. Club Pilates discloses substantially more revenue: $984,270 across 849 studios against StretchLab's $556,263 across 417, which is 1.61x capital efficiency against 1.27x. Club Pilates is also the more consistent system, with a 1.90x quartile spread against StretchLab's 2.69x. StretchLab's case is the lower capital at risk and a one-on-one model that is simpler to staff; Club Pilates' case is that the larger investment has, on the largest sample in our data, produced proportionally more revenue.
- How much does a Club Pilates franchise cost compared to StretchLab?
- Club Pilates discloses a total initial investment of $385,048 to $839,058 in its 2025 FDD, a midpoint of $612,053, with an initial franchise fee of $65,000. StretchLab discloses a total initial investment of $269,019 to $610,224 in its 2025 FDD, a midpoint of $439,622, with an initial franchise fee of $65,000.
- Does Club Pilates or StretchLab generate more revenue?
- Club Pilates reports average gross sales of $984,270 and a median of $969,022 across 849 units (studios open the full 2024 calendar year). StretchLab reports average gross sales of $556,263 across 417 units (qualified studios, FY2024). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for Club Pilates and StretchLab?
- Club Pilates charges a royalty of 8% and a brand fund contribution of 2%, plus a local advertising obligation of greater of $1,500/mo or 2%. StretchLab charges a royalty of 8% and a brand fund contribution of 2%, plus a local advertising obligation of greater of $1,500/mo or 2%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.