YogaSix Franchise Cost & Review

YogaSix is Xponential Fitness's yoga concept, and a sibling to Club Pilates and StretchLab. It is worth reviewing carefully, because its Item 19 contains the single most alarming number in our entire dataset — and it is not the average.

This review uses figures from YogaSix's 2025 Franchise Disclosure Document. Brands refile every year; if you are in a live conversation with the franchisor, the document they hand you is the one that governs, not this page. We are not affiliated with, endorsed by, or compensated by YogaSix or Xponential Fitness. See our disclosure policy.

What it costs

The midpoint of about $677,749 puts YogaSix above Club Pilates ($612,053) despite yoga requiring far less equipment than a reformer fleet. The fee schedule does reward multi-unit development: $60,000 for a first studio, $50,000 for a second, $40,000 for a third or later, and $45,000 under VetFran.

At 7%, the royalty is a point lighter than Club Pilates and StretchLab, though the same $1,500-a-month local advertising floor applies. Combined, the load runs above 11%.

What studios actually earn

The sample covers studios owned and operated by a franchisee for the entire 2024 calendar year, excluding non-traditional sites.

The spread is the story

Divide the top quartile by the bottom and you get 3.4x — the widest gap of any brand in our comparison, wider than Pure Barre at 3.05x and nearly double Club Pilates at 1.90x.

Sit with what that means. A bottom-quartile YogaSix studio averages $231,707 in annual gross revenue against a build that cost somewhere between $529,233 and $826,265. After an 11% fee load, rent, and instructors on every class, a studio at that revenue is not a business with thin margins — it is very likely losing money, and it cost more than half a million dollars to create.

A quarter of the system sits in that quartile. This is not a tail risk; it is a plausible outcome.

Compare the same figure at Club Pilates, where a bottom-quartile studio still averages $686,457. Both are Xponential brands with similar build costs and near-identical fee structures. The difference in downside is enormous, and it is the single most important fact a prospective YogaSix buyer should carry into a discovery day.

The ratio that matters

Against a midpoint investment of $677,749, average gross revenue of $488,615 gives a revenue-to-investment ratio of about 0.72x. A typical studio generates roughly three-quarters of its build cost in annual gross revenue — before any consideration of margin.

That places YogaSix below Pure Barre (0.78x) and well below its siblings Club Pilates (1.61x) and StretchLab (1.27x). Within the Xponential family, on disclosed figures, YogaSix is the weakest performer.

What the fee load actually costs

At average revenue of $488,615, 7% royalty is about $34,200 and the 2% brand fund is about $9,800. Local advertising at 2% of that volume is about $9,800 — below the $18,000 annual floor — so the floor applies. Combined, a typical studio sends roughly $62,000 a year, about 12.7% of gross, to the franchisor and required local spend before rent, instructors, or debt service.

The floor is harsher on the bottom quartile. A studio at $231,707 still owes 7% + 2% (about $20,900) plus the $18,000 local floor, because 2% of $231,707 is only $4,600. Effective load rises to about $38,900, or 16.8% of gross. Fixed marketing floors are regressive: they cost the locations that are already behind the largest share of revenue.

That 16.8% is the number to put in a bottom-quartile model, not the headline 7%.

Is YogaSix worth it?

On disclosed figures, YogaSix is the hardest Xponential brand to underwrite as a new build. Average revenue of $488,615 is 0.72x invested capital, the quartile spread is 3.4x — the widest in our set — and a quarter of the system averages $231,707 against a build that starts at $529,233. The local advertising floor then takes a larger share of that weak revenue than it does at the average.

The remaining case is a strong local yoga operator in an affluent trade area that will pay for a studio experience against free substitutes, who underwrites against the third and fourth quartiles rather than the $488,615 average. Multi-unit development helps on fees ($50,000 then $40,000) but does not fix a weak site.

Worth it if you already have a following, the territory is actually open, and the deal services at $231,707. Not worth it if Club Pilates territory is available in the same market — that head-to-head is linked below — or if the loan only works at the system average.

Why yoga is a harder business than it looks

The category faces a pricing problem the other boutique concepts do not. Yoga has abundant free and near-free substitutes — apps, YouTube, community classes, gym-included sessions — in a way that reformer Pilates and assisted stretching do not. A prospect who wants a reformer class has few alternatives; a prospect who wants yoga has many.

That compresses both membership pricing and the willingness to pay for a premium studio experience, and it shows up directly in the revenue figures. It also means location quality and instructor reputation carry more weight than brand recognition, which is a plausible explanation for the 3.4x spread.

The labor model does provide class leverage — one instructor serves a full room, unlike StretchLab's one-to-one sessions — so above break-even, incremental members are profitable. The problem is reaching break-even at these revenue levels. Model it honestly in the ROI and payback calculator.

Who this fits

YogaSix suits an operator with a strong local yoga community position, in an affluent market that will support membership pricing against free alternatives, who has enough capital to survive a slow ramp. Multi-unit development improves the case, since the fee schedule discounts and management leverage spreads across studios.

It fits poorly for an under-capitalized buyer and poorly for a mediocre site. With a 3.4x spread, this brand punishes weak locations harder than anything else we have reviewed.

Before you sign

Ask directly about the bottom quartile: how many of those 40 studios closed or changed hands, and what the franchisor believes distinguishes them. Read Item 19 in the actual FDD, work the due diligence checklist, and insist on validation calls with bottom-half franchisees rather than the referral list.

Check your trade area with the market explorer before anything else — at this spread, the site decides the outcome more than the brand does. Head-to-heads with Club Pilates and Pure Barre are linked below.

Sources

• Franchise Chatter — YogaSix 2026 review
• Sharpsheets — YogaSix FDD, profits & costs

Frequently asked questions

How much does a YogaSix franchise cost?

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The 2025 FDD discloses a total initial investment of $529,233 to $826,265, including a $60,000 initial franchise fee. The fee drops to $50,000 for a second studio and $40,000 for a third or subsequent studio, and to $45,000 under the VetFran program.

How much revenue does a YogaSix studio generate?

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The 2025 FDD reports average gross revenue of $488,615 and a median of $468,417 across 162 studios owned and operated by a franchisee for the entire 2024 calendar year. By quartile, the top 41 studios averaged $788,337 and the bottom 40 averaged $231,707. These are gross sales, not profit.

What are YogaSix's ongoing fees?

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A 7% royalty on gross sales, a 2% Brand Development Fund contribution, and local advertising of the greater of $1,500 per month or 2% of the prior month's gross sales. Combined, the effective load runs above 11%.

Is a YogaSix franchise profitable?

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Average gross revenue of $488,615 is about 0.72x the midpoint investment, meaning a typical studio generates less annual revenue than it cost to build. The bigger concern is dispersion: the bottom quartile averages $231,707, the widest gap between top and bottom of any brand we have reviewed. Item 19 reports gross sales, not profit.

Should I rely on the 2025 FDD or a later filing?

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This review cites the 2025 FDD we have verified. Brands refile annually. Request the current FDD from the franchisor, read Items 5, 6, 7, 19 and 20 yourself, and treat this page as orientation rather than a substitute for that document.