Franchise brand comparison
YogaSix vs Pure Barre
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for YogaSix, 2025 for Pure Barre. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
The two weakest performers on capital efficiency among the boutique studio brands, and a close comparison. Pure Barre is cheaper to open — a $471,878 midpoint against YogaSix's $677,749 — and discloses lower revenue, $368,588 across 599 studios against $488,615 across 162. On the ratio Pure Barre edges ahead at 0.78x against 0.72x; both sit below 1.0x. Pure Barre's fee load is lighter in practice: 7% plus 2% with no separate local advertising obligation, against YogaSix's 7% plus 2% plus a floor of $1,500 a month or 2%. Pure Barre also has by far the larger and more established sample. The tiebreaker is downside: YogaSix's 3.4x quartile spread is the widest in our data and Pure Barre's 3.05x is second, so both are businesses where the site and the operator decide the outcome — but YogaSix's bottom quartile of $231,707 sits against a materially bigger build than Pure Barre's $192,833 does.
Side by side
| Measure | YogaSix | Pure Barre |
|---|---|---|
| Concept category | Fitness & movement | Fitness & movement |
| FDD year | 2025 | 2025 |
| Total investment (Item 7) | $529,233–$826,265midpoint $677,749 | $314,411–$629,345midpoint $471,878 |
| Initial franchise fee | $60,000 | $60,000 |
| Royalty | 7% | 7% |
| Brand fund | 2% | 2% |
| Local advertising | greater of $1,500/mo or 2% | None disclosed separately |
| Average gross sales (Item 19) | $488,615162 units — studios franchisee-owned the entire 2024 calendar year, excluding non-traditional sites | $368,588599 units — qualified studios, full-year 2024 |
| Median gross sales | $468,417 | $344,889 |
| Top quartile | $788,337 | $588,040 |
| Bottom quartile | $231,707 | $192,833 |
| Revenue ÷ investment | 0.72x | 0.78x |
| Quartile spread | 3.4x | 3.0x |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. YogaSix discloses a total initial investment of $529,233 to $826,265 in its 2025 FDD, a midpoint of $677,749, with an initial franchise fee of $60,000. Pure Barre discloses a total initial investment of $314,411 to $629,345 in its 2025 FDD, a midpoint of $471,878, with an initial franchise fee of $60,000.
Revenue is Item 19, and the unit count matters as much as the figure. YogaSix reports average gross sales of $488,615 and a median of $468,417 across 162 units (studios franchisee-owned the entire 2024 calendar year, excluding non-traditional sites). Pure Barre reports average gross sales of $368,588 and a median of $344,889 across 599 units (qualified studios, full-year 2024).
Return on capital divides disclosed average sales by the midpoint investment. YogaSix returns 0.72x and Pure Barre returns 0.78x. This measures capital efficiency, not profit — it says how much annual revenue each dollar of build-out buys, and says nothing about the margin either concept actually runs.
Quartile spread divides top-quartile revenue by bottom-quartile: 3.4x for YogaSix and 3.0x for Pure Barre. It is the number brand marketing never leads with, because it measures how much of your outcome depends on site selection and operating skill rather than on which brand you sign.
Full review
YogaSix
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
Pure Barre
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- YogaSix vs Pure Barre: which is the better franchise?
- The two weakest performers on capital efficiency among the boutique studio brands, and a close comparison. Pure Barre is cheaper to open — a $471,878 midpoint against YogaSix's $677,749 — and discloses lower revenue, $368,588 across 599 studios against $488,615 across 162. On the ratio Pure Barre edges ahead at 0.78x against 0.72x; both sit below 1.0x. Pure Barre's fee load is lighter in practice: 7% plus 2% with no separate local advertising obligation, against YogaSix's 7% plus 2% plus a floor of $1,500 a month or 2%. Pure Barre also has by far the larger and more established sample. The tiebreaker is downside: YogaSix's 3.4x quartile spread is the widest in our data and Pure Barre's 3.05x is second, so both are businesses where the site and the operator decide the outcome — but YogaSix's bottom quartile of $231,707 sits against a materially bigger build than Pure Barre's $192,833 does.
- How much does a YogaSix franchise cost compared to Pure Barre?
- YogaSix discloses a total initial investment of $529,233 to $826,265 in its 2025 FDD, a midpoint of $677,749, with an initial franchise fee of $60,000. Pure Barre discloses a total initial investment of $314,411 to $629,345 in its 2025 FDD, a midpoint of $471,878, with an initial franchise fee of $60,000.
- Does YogaSix or Pure Barre generate more revenue?
- YogaSix reports average gross sales of $488,615 and a median of $468,417 across 162 units (studios franchisee-owned the entire 2024 calendar year, excluding non-traditional sites). Pure Barre reports average gross sales of $368,588 and a median of $344,889 across 599 units (qualified studios, full-year 2024). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for YogaSix and Pure Barre?
- YogaSix charges a royalty of 7% and a brand fund contribution of 2%, plus a local advertising obligation of greater of $1,500/mo or 2%. Pure Barre charges a royalty of 7% and a brand fund contribution of 2%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.