Franchise brand comparison
Amazing Lash Studio vs European Wax Center
Compared on figures each brand discloses in its own Franchise Disclosure Document — 2025 for Amazing Lash Studio, 2025 for European Wax Center. Investment, fees, and Item 19 gross sales, with the sample size behind every average.
Short answer
Two membership-driven personal care concepts at a similar price point — Amazing Lash at a $592,109 midpoint, European Wax Center at $582,275 — with near-identical fee headlines of 6% royalty plus a brand fund. The difference is evidence. Amazing Lash discloses average gross revenue of $574,361 and a median of $545,132 across 192 studios, with thirds showing a top third at $856,778 and a bottom third at $317,434. For European Wax Center we could not verify the basis of any Item 19 figure, so it appears in our data as undisclosed. That makes Amazing Lash the only one of the two you can underwrite, at a capital efficiency of 0.97x. Watch Amazing Lash's local marketing terms, though: a $2,000 monthly requirement alongside a 2% local spend amount is heavier than European Wax Center's flat 3% brand fund, and if those stack the all-in load approaches 14%. Both depend on recruiting licensed technicians, and both face state licensing rules that vary enough to be a real diligence item.
Side by side
| Measure | Amazing Lash Studio | European Wax Center |
|---|---|---|
| Concept category | Beauty & grooming | Massage & skincare |
| FDD year | 2025 | 2025 |
| Total investment (Item 7) | $464,464–$719,754midpoint $592,109 | $327,600–$836,950midpoint $582,275 |
| Initial franchise fee | $50,000 | $45,000 ($36,000 existing) |
| Royalty | 6% | 6% |
| Brand fund | 2% | 3% |
| Local advertising | $2,000/mo + 2% local spend | None disclosed separately |
| Average gross sales (Item 19) | $574,361192 units — studios open at 1/1/2024 that operated throughout 2024; Item 19 reports thirds, not quartiles | Not disclosedbasis not verified — see review |
| Median gross sales | $545,132 | Not disclosed |
| Top quartile | Not disclosed | Not disclosed |
| Bottom quartile | Not disclosed | Not disclosed |
| Revenue ÷ investment | 0.97x | — |
| Quartile spread | — | — |
Bolded figures mark the stronger side of a row where both brands disclose a comparable number — lower investment, higher revenue, higher return on capital, narrower quartile spread. A brand that discloses nothing is never marked as losing a row: an undisclosed figure is an unknown, not a poor result.
What the numbers mean
Investment is Item 7, the franchisor's own estimate of everything needed to open. Amazing Lash Studio discloses a total initial investment of $464,464 to $719,754 in its 2025 FDD, a midpoint of $592,109, with an initial franchise fee of $50,000. European Wax Center discloses a total initial investment of $327,600 to $836,950 in its 2025 FDD, a midpoint of $582,275, with an initial franchise fee of $45,000 ($36,000 existing).
Revenue is Item 19, and the unit count matters as much as the figure. Amazing Lash Studio reports average gross sales of $574,361 and a median of $545,132 across 192 units (studios open at 1/1/2024 that operated throughout 2024; Item 19 reports thirds, not quartiles). European Wax Center discloses no Item 19 figure we can use (basis not verified — see review).
Full review
Amazing Lash Studio
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Full review
European Wax Center
Cost, fees, and Item 19 revenue, reviewed against the 2025 FDD.
Frequently asked
- Amazing Lash Studio vs European Wax Center: which is the better franchise?
- Two membership-driven personal care concepts at a similar price point — Amazing Lash at a $592,109 midpoint, European Wax Center at $582,275 — with near-identical fee headlines of 6% royalty plus a brand fund. The difference is evidence. Amazing Lash discloses average gross revenue of $574,361 and a median of $545,132 across 192 studios, with thirds showing a top third at $856,778 and a bottom third at $317,434. For European Wax Center we could not verify the basis of any Item 19 figure, so it appears in our data as undisclosed. That makes Amazing Lash the only one of the two you can underwrite, at a capital efficiency of 0.97x. Watch Amazing Lash's local marketing terms, though: a $2,000 monthly requirement alongside a 2% local spend amount is heavier than European Wax Center's flat 3% brand fund, and if those stack the all-in load approaches 14%. Both depend on recruiting licensed technicians, and both face state licensing rules that vary enough to be a real diligence item.
- How much does a Amazing Lash Studio franchise cost compared to European Wax Center?
- Amazing Lash Studio discloses a total initial investment of $464,464 to $719,754 in its 2025 FDD, a midpoint of $592,109, with an initial franchise fee of $50,000. European Wax Center discloses a total initial investment of $327,600 to $836,950 in its 2025 FDD, a midpoint of $582,275, with an initial franchise fee of $45,000 ($36,000 existing).
- Does Amazing Lash Studio or European Wax Center generate more revenue?
- Amazing Lash Studio reports average gross sales of $574,361 and a median of $545,132 across 192 units (studios open at 1/1/2024 that operated throughout 2024; Item 19 reports thirds, not quartiles). European Wax Center discloses no Item 19 figure we can use (basis not verified — see review). These are gross sales, not profit, and the number of units behind each average decides how much it tells you.
- What are the ongoing fees for Amazing Lash Studio and European Wax Center?
- Amazing Lash Studio charges a royalty of 6% and a brand fund contribution of 2%, plus a local advertising obligation of $2,000/mo + 2% local spend. European Wax Center charges a royalty of 6% and a brand fund contribution of 3%.
Other comparisons
Before you rely on any of this
FDDs are filed annually and figures move. Request the current document from each franchisor and read Items 5, 6, 7 and 19 yourself — this is a summary to orient you, not a substitute for the disclosure or for your own advisors. We are not affiliated with, endorsed by, or compensated by either brand; see our disclosure policy.
Compare every brand at once in the sortable cost comparison table, or run these figures against your own assumptions in the ROI & payback calculator.