Fresha
Free booking and business management, monetized through payments and its marketplace.
Regions: US, International
Fresha is a booking and business management platform with no upfront subscription fee — it makes money through payment processing and marketplace transactions instead. That makes it an accessible starting point for a new location, though the tradeoff is that 'free' shifts cost into per-transaction processing fees as revenue grows. It includes scheduling, client management, basic POS, and a consumer marketplace for discovery. It is a reasonable fit for salons, beauty services, and small wellness operators; it is less suited to businesses that need complex membership structures or clinical workflows. Model total transaction cost at your expected volume before assuming 'free' is actually the cheapest option at scale.
Reviewed by Miles Sutherland, Vendors & Equipment Editor
At a glance
- Type
- Marketplace
- Pricing
- Free + transaction fees
Capabilities
Why it stands out
No upfront subscription cost; monetized through payment processing and marketplace fees instead
Best for
New or small wellness operators who want to avoid a monthly subscription fee
Key features
Compared with
Alternatives to Fresha
Other pos & payments options for wellness franchises worth comparing against Fresha.
Vagaro
Salon and spa software with booking, payments, and marketplace discovery.
Boulevard
Client experience platform for appointment-based wellness and beauty businesses.
Acuity Scheduling
Lightweight, Squarespace-owned appointment scheduling for service-based businesses.