Boulevard
Client experience platform for appointment-based wellness and beauty businesses.
Regions: US, Canada
Boulevard is a modern client experience and booking platform designed for appointment-based wellness and beauty businesses, including salons, spas, and blowout concepts. It emphasizes a polished front-desk and client-facing booking experience — the online booking flow and client notifications are among the more refined in the category. Features include scheduling, memberships, retail POS, and client messaging. Boulevard has gained share in franchised beauty concepts where the client experience at booking is a brand differentiator. For multi-location franchise systems, evaluate whether Boulevard's reporting and franchisor-level visibility meet your corporate oversight needs, as its enterprise capabilities are still maturing compared to more established platforms like Zenoti.
Reviewed by Miles Sutherland, Vendors & Equipment Editor
At a glance
- Type
- Booking-first
- Pricing
- Mid–high, custom quote
Capabilities
Why it stands out
The most polished client-facing booking and checkout experience in the category
Best for
Salon, spa, and blowout concepts where the booking experience is a brand differentiator
Key features
Compared with
Alternatives to Boulevard
Other pos & payments options for wellness franchises worth comparing against Boulevard.
Fresha
Free booking and business management, monetized through payments and its marketplace.
Vagaro
Salon and spa software with booking, payments, and marketplace discovery.
Zenoti
Spa, salon, and wellness platform for booking, POS, and multi-location management.