LocaliQ
AI-powered local digital marketing from USA TODAY Co.
Regions: US
LocaliQ is the digital marketing solutions division of USA TODAY Co. (Gannett), offering paid search, social advertising, display, SEO, business listings management, and a CRM platform for local businesses. Their reach across Gannett's local news properties can provide relevant display and awareness inventory in specific markets. For wellness franchisees, LocaliQ is most commonly evaluated for grand-opening campaigns — driving initial awareness and lead volume in a new market — and for ongoing local SEO and paid search management. Like most managed-service agencies, LocaliQ bundles technology and service fees; before signing, understand exactly what budget goes to media (actually reaching consumers) versus management fees, and confirm that campaign performance data is exportable if you change providers.
Reviewed by Miles Sutherland, Vendors & Equipment Editor
At a glance
- Service focus
- Local/Grand-opening
- Pricing model
- Managed-service retainer
Why it stands out
USA TODAY/Gannett local media reach for market-specific launch campaigns
Best for
Grand-opening campaigns needing fast local awareness in a new market
Key features
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