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FMS Franchise

Franchise development consulting for brands scaling via franchising.

ConsultingFranchisorFranchise-development

Regions: US, Canada

Franchise Marketing Systems (FMS) is a franchise development consultancy for business owners who want to franchise their concept. Their services cover feasibility analysis, FDD support (coordinating with franchise attorneys), operations manual development, franchisee marketing and recruitment, and franchise sales infrastructure. This is franchisor-side consulting — for business owners considering whether and how to franchise, not for buyers evaluating an existing brand. Headquartered in Alpharetta, Georgia and active since 2009, FMS works with a mix of concept stages from pre-launch to growing systems adding franchise development capacity. For wellness brand owners evaluating franchising, engaging a development consultant early alongside franchise counsel helps separate the legal compliance work from the business development and positioning work — they require different expertise.

Reviewed by Miles Sutherland, Vendors & Equipment Editor

At a glance

Service focus
Franchisor development consulting
Compensation model
Fee-for-service

Why it stands out

Franchisor-side development consulting from feasibility through sales infrastructure

Best for

Business owners deciding whether and how to franchise their concept

Key features

Feasibility analysisOperations manual developmentFranchise sales setup

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