FranNet

FranNet is a franchise consulting network whose consultants (franchisees of FranNet themselves) help prospective buyers identify franchise brands that match their goals, skills, and capital, and point them toward financing resources. FranNet consultants are paid by franchisors when a referred buyer signs — an incentive structure buyers should understand. This does not mean the advice is bad, but it does mean consultants have financial incentives tied to a closed deal and may have stronger relationships with some brands than others. For buyers using a consultant, understanding how and by whom they are compensated is part of good due diligence, as it is with any franchisor-paid broker network.

Reviewed by Miles Sutherland, Vendors & Equipment Editor