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Thryv

All-in-one small-business marketing, CRM, and reputation software.

CrmAll-in-oneSmall-businessReputation

Regions: US

Thryv is an all-in-one marketing and customer-management platform for small service businesses, bundling online listings management, reputation and reviews, a CRM, appointment scheduling, and marketing automation into one subscription. For an independent wellness studio or a smaller franchisee without dedicated marketing staff, Thryv consolidates the tools that would otherwise be several separate vendors, with AI features for lead prioritization and social posting. It is aimed at the single-operator or small-team end of the market rather than enterprise franchisor-level control across dozens of locations — for system-wide brand governance, a franchise-specific platform like Rallio or SOCi fits better.

Reviewed by Miles Sutherland, Vendors & Equipment Editor

At a glance

Service focus
CRM/Automation
Pricing model
Tiered SaaS

Why it stands out

All-in-one listings, reputation, CRM, and scheduling for small businesses

Best for

Independent studios and small franchisees wanting one all-in-one tool

Key features

Listings managementCRMSchedulingReputation

Compared with

Alternatives to Thryv

Other marketing & lead-gen options for wellness franchises worth comparing against Thryv.