Unit Economics Editor
Graham Pruitt
Analyzes membership models, margins, and the math behind wellness studios.
Graham Pruitt edits WellnessFranchiseHQ's unit-economics coverage, breaking down membership pricing, contribution margins, staffing ratios, and the break-even math specific to wellness studios.
He builds the models behind the site's calculators and writes the guides that explain what the numbers mean once you have them.
Editor for Unit Economics & Business Models.
Guides by Graham Pruitt
Customer Acquisition Cost and LTV for Wellness Franchises
How to calculate CAC, member lifetime value, and payback period for gym and wellness franchises, with worked examples and benchmarks for franchise operators.
Gym Membership Business Model Explained
Recurring revenue, pricing tiers, churn, and ancillary income for gym and boutique fitness franchise membership models.
How to Staff a Fitness Studio: Roles and Schedules
Practical staffing models for boutique gyms and wellness studios: org charts, scheduling, compensation, and labor cost benchmarks.
Med-Spa Business Model: Revenue and Margins
How med-spa franchises generate revenue through aesthetic treatments, device services, and retail, plus staffing, compliance, and room-throughput economics.
Member Retention and Churn: Metrics and Levers
How wellness franchises measure member churn, improve retention, and align franchisor playbooks with local execution so recurring revenue survives.
Membership Pricing Strategy for Wellness Franchises
How to structure gym and studio membership tiers, intro offers, annual prepay, and price increases without destroying retention or franchise brand consistency.
Recovery Studio Business Model and Unit Economics
How recovery and modality franchises make money through memberships, session packages, and hybrid pricing, plus the utilization metrics that drive margin.
Types of Wellness Franchises Explained
Compare gym, recovery, stretch, massage, IV, and med-spa franchise models by revenue structure, staffing intensity, capex, and typical margin profiles.
Wellness Studio Profit Margins: Benchmarks and Levers
Realistic gross and net margin ranges for gym, recovery, and service wellness studios, plus the line items that move profitability most.